The face of
PromoSphere.
A concise reference for anyone building with the PromoSphere brand — logo, colour, type and voice. Use it so everything we publish feels like it came from the same place.
The PromoSphere mark combines a stylised globe with strong wordmark. Always use the transparent version so it sits cleanly on any background.
Primary lock-up
Use on light and mid-tone backgrounds. The transparent PNG scales from 64 px to poster size.
Clearspace
Maintain a buffer of at least the height of the “P” around all sides.
What to avoid
Don’t stretch
Don’t fade
Use the light variant on dark
Icon / favicon
The globe mark works as a standalone icon for favicons, app icons and social avatars. Always keep it at least 32 px so the continents remain legible.
Built on an earthy, warm palette drawn from African landscapes — burnt umber, sand and sienna. Every tone has a role: dark for authority, cream for breath, sienna for action.
Burnt Umber
#2b2118
Headlines, dark backgrounds, ink bands
Warm Cream
#faf8f5
Page background, light text on dark
Sand
#faf6f0
Header background, subtle surfaces
Muted Gold
#c9b99a
Accent on dark bands, highlights
Driftwood
#8b7355
Accent on light bands, secondary text
Burnt Sienna
#a0522d
Interactive states, links, hover
Two typefaces: a refined serif for headlines and an open sans-serif for everything else. Weight and spacing do the work — no extra decoration needed.
Cormorant
Display & headlines · 300–700, italic
Light
Regular
Medium
Semibold
Bold
Karla
Body, UI & labels · 400–700
Karla is the workhorse of the system. It sets body copy, navigation, buttons and captions with clarity and warmth. Use it at 14–18 px for body, 12 px for labels, and always at 400 or 600 weight.
The small-caps eyebrow style — uppercase, 0.32 em letter-spacing, semibold — is reserved for section labels and metadata. It signals hierarchy without shouting.
Karla Regular — body & captions
Karla Medium — emphasis
Karla Semibold — buttons, labels
Karla Bold — strong callouts
“We work in the tradition of the great agencies — writing before decorating.”
Confident, not loud
State the point plainly. Avoid hype, exclamation marks and hollow superlatives.
Warm, not casual
We are approachable, but we are also senior. Respect the reader’s intelligence.
Specific, not abstract
Name the client, the market, the outcome. “We shipped” beats “we delivered solutions.”
Pan-African, always
Our lens is continental. We reference Nairobi, Lagos, Kigali — not “Africa” as a monolith.
Need the full
brand kit?
Reach out and we’ll share the complete asset package — vectors, lock-ups and social templates.